It is only with the heart that one can see rightly; what is essential is invisible to the eye
Antoine de Saint Exupéry
Natural elements dominate the major experience while visiting the beach.The Light on the beach is very bright. The multiple reflection of light from the north sea, the sand and the sky makes the sea light a spectacular drama that we want to give a stage.
This project works with the disappearance of images. Billboards are giant projection screens for all kinds of goals.The environment of the city is filled with massive pollution of advertising. In this situation we like to set empty screens to relax the dynamic of lacking. We present what is already there: the beauty of light.